Marion Cotillard stars in the new Chanel No.

5 campaign film, which 'pays tribute to the history of No. 5, all while making the unique and radical choice to consider beauty as a bet of joy and equality'. Thomas du Pré de Saint Maur, Chanel's Head of Global Creative Resources Fragrance and Beauty, said the Oscar winning actress 'was the obvious choice' for the campaign, explaining 'Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the House.... What I like about Marion Cotillard is that when she acts, she has this sort of reserve that is simultaneously ultra-powerful.... Like the Chanel woman, who doesn’t escape herself, but faces herself'.